Another major US bank JP Morgan announced today that it was exiting life settlement investing as reported by DealFlow Media in this article but at the same time good friends of ours the Trannen Fund announce they are ramping up all across Asia.

So what are the implications of that? Is investing in life insurance a poor decision? Absolutely not.  I think that it speaks volumes on two levels, about our industry and more broadly about the US financial services sector.

JP Morgan join another high profile exit by Goldman Sachs earlier this year both citing dissappointment that the industry was showing so little growth. The fact is that foreign money has been a dominant force in life settlements growth since the start. Europe and increasingly Asia have the perspective needed for investing in this space. Investment banks are really misnamed in that they are really transaction banks their model is to make fees off of transactions…they are not investors.  The fact is that life settlements are complex assets to own and manage and understand and so simply cannot be reduced to exhange tradeable assets…its an investment not a trading opportunity. And a great one at that.

In addition, in this authors opinion these major banks are still in horrific financial shape. The fact is the accounting rules allow them to value their book according to whatever they want to report and they are dependent on a life support of free money from the Fed.  With all this support they are still not healthy and are still in triage. When a patient is in triage treating the gaping wound is what is important…Getting the right vitamins and nutrients for a long healthy life are not exactly a concern.

By contrast Asian wealth is exploding and these are investors seeking to amass assets. So it is no surprise to us that investors, with their own cash (not free money from the fed) are looking seriously at life settlements and specialist private funds that can get them the assets. The fact is these two announcements when viewed together are a perfect case study of the wealth transfer that is happening in the world. 

Life settlements is certainly not a huge asset class $10B – $20B seems to be the consensus…and in my view it will always remain relatively small. The references and hyperbole refering to the $20T life insurance market falsely represent the market potential. There simply are not that many high net worth seniors who can legitimately buy large life policies and then want to sell them, so get real about the potential. But it is a powerful asset to own and can add return and reduce volatility in a portfolio.  Investors with enough capital and perspective will increasingly want to understand and invest in life insurance. And those kind of individuals and organizations are not US investment banks.

Even though it is a pretty thinly vailed month long advertsising campaign Life Settlement Solutions do put a lot of effort into these events. Being one of the largest and well known Providers in the industry they are certainly well qualified and knowledgable enough to take on the role of industry educator. There continues to be an increasing amount of interest from investors world wide in this asset class and it is indeed difficult to find efficient ways to get up to speed for investors so I applaud LSS for their efforts. While to some extent we are competitors the fact is that the biggest thing the industry needs right now is growth in capital and any efforts that hel;p that will be a boon to us all.

While the attractions of life settlements are strong to investors, the educational hump to get over is high. A non-correlated asset in these volatile times is very attractive and the lure of double digit returns is great, but investors have to understand the risks and that is where it can become very disconcerting. In this authors opinion this is where most of those in the industry in a position to educate and attract investors go off the tracks. I have attended dozens of summits, seminars and webinars hosted by many of the industries leading players and almost without exception the approach they use is completely counter productive. Let me set the scenario.

I am an investment advisor considering life settlements. I have read pretty much nothing but negative news in the general press, I have absolutely no understanding of life insurance, trusts, underwriting. But I really like this concept at a high level so i decide to go to a conference to hear some experts, fellow investors and understand the real risks. At this conference pretty much what I am subjected to is a torrent of why this is an inconceivably complex and risk fraught asset class and that if I don’t hire the guy on the panel to manage my investment I am inviting failure.

Every asset class has risk but wouldn’t it be more effective to demonstrate what a great profitable asset class it is to own with a risk profile that can be quantified and managed with an intelligent strategy. This industry is an immature one and no where is that more evident in the way that it markets and presents itself. I hope we will grow out of the self-serving advertorials that most seem to regress to and instead present a balanced but positive view of what is a powerful asset for the right investor.

I wish the team at LSS a lot of success with Life Settlement Awareness Month and sincerely hope they keep the self-serving rhetoric to a minimum present the facts.

When you retired you learned about all of the benefits that accompany being a senior.  As a member of the Golden Years community, you have access to discounts that others wish for.  One benefit that makes the rest of the population envious is an alternative investment, Life Settlements.  With Life Settlements, you are able to get  cash from an insurance policy that you already have.  The money you paid into your policy was meant to benefit your family, but if you have a need for cash now or simply no longer wish to pay the expensive premiums this could be a very profitable solution.  Life Settlements do not require you to divulge the reason you need the money. A life insurance policy is your property and like real estate, stocks or any other asset you own you have the absolute right to sell it, no questions asked.